A well designed, professional and informative website is your front line in marketing. Your website is a vital connection between your business and future customers. Even if you’re not selling goods online, a website can attract business from far away, promote your company, and save you time and trouble.
The internet today is the research center of choice for potential customers and decision makers due to the non threatening nature of the internet. Potential clients can check you and your business out just with a click here and a click there, and can still remain anonymous while reaching a decision to buy your goods or services.
Here are 10 top reasons to have a website for your business:
- Establish a presence – more and more people are shopping on line
The Internet is changing the way people shop. More and more people are looking for services and products on-line than every before. Peoples’ habits are changing. People move to a new area and very often rely solely on the Internet to learn about the new area, research and find out whom to go to for what. Many people research and find their homes and jobs over the Internet. Most people are coming to expect that any professionally run business will have a web site. With a well-designed site your small business becomes a real player both on and off the net.
- Expansion into a global market
with a website you can reach a global market. It’s an inexpensive way to reach out around the world. Many businesses feel that the internet has opened up new markets for their business, and a high percentage feel that it has lowered their cost of doing business.
- To capture the local internet audience.
The internet has become more and more local. Today instead of looking something up in the yellow pages many people just “Google it”. If you’re not listed in that first page or two forget it.
- Respect in the marketplace & distinguishing yourself from your competitors
Websites have become standard marketing tools. A website that you are proud of can convey your specialized knowledge, your personality, and your commitment to quality. To provide basic information that establishes credibility – just as a listing in the Yellow Pages shows you are serious about your business, having your own company domain reinforces your legitimacy as a serious business.
A website can help express or establish your company’s personality. Design, information and graphics can get your message across in unique and memorable ways.
- To let your customers communicate with you via the internet.
New and existing customers want to reach you via e-mail. Your website allows your clients even greater access to communicate with you, find out more about your company or get an answer to their question.
- Centralized spot to provide company and service information – Limitless information
Keeping current with your products and or services and offering advice, tips, and your industry specific insight will bring your customers back to your website for more. Your website can keep your company constantly in the forefront of your customers mind.
A typical print ad is not going to convey all the nuances of your business due to their limited space and cost constraints. Your business website has much more flexibility in getting across the finer points of your company’s product and/or services. By carefully making your web address accessible in your print advertisements, you have pointed your prospects to a plethora of information that will influence their decision.
- Easy and fast updates – Customers getting information when they want it and feel informed when contacting you. Think of how much time and effort (and money!) you spend keeping your clients informed. Web pages are easily changeable and updated with new information. Now think how easy it would be to let people know about your latest updates by just emailing them the web address. Having a website means that all the information you have, downloads and company forms, can be easily accessed via your website – and that cuts down on printing costs!
- 24/7 visibility – The internet never sleeps and neither will your website
your website is a 24/7 tool to reach your customers. You can’t say that about even your hardest working sales person. By having a website, you can offer your services 24 hours a day, seven days a week to your customers. A website provides your business the ability to be eternally available for frequently asked questions, to provide directions to your business, hours, anything any customer would ever need to know!
- Because it saves you money!
Use your site to answer your most frequently asked questions. How much time do you spend answering the same questions? Post a Frequently asked questions portion to your site. And show your products over the web instead of printing brochures. Send out emails to let your clients know of your company news. Save money in printing & postage. Provide information that otherwise would have needed to be mailed out.
- The Bottom Line
If you don’t have a Web site, you’re losing business to other businesses that do.
Imaginations Everything is in the business of making your business work online. Give us a call (604-989-4860), or send us an email email@example.com and let’s see what we can do for you.
posted by Kim Hadley