I/E Speaks

Over the past few years of working with Real Estate Agents all across the US and Canada, I’ve been part of many a discussion around target, or niche marketing. Most realtors are reluctant to limit themselves to a specific niche on their website… feeling that a larger net cast will produce more fish.

I have seen the opposite happen. When I’ve worked with an agent, who is willing to take the chance, focus down on a market, rather than cast the wide net, success follows.

Creating a site that speaks to a target market, helps identify you as the expert. Being the expert doesn’t mean you have to give up the occasional listing that falls outside of your typical sale… it’s just about reality. If 80% of your clients are from a particular niche, then acknowledge that in your marketing plan.

Your website is your best weapon for target marketing, as you can speak a lot louder, and with more words than any ad in a newspaper. So whether your market is a specific geographical one, new buyers, downsizing buyers, or condos, take a fresh look at your site and see how you can find tune things to speak more to your niche.