Are you cut out to blog?
Posted in Blogging, SEO by: khadley
Blogging is time consuming there’s no doubt. As a small business owner, it’s often hard to fit in the tasks that are on the peripherie of active business. Yet it’s those passive tasks that often build the business as much as the active ones. On top of that, unless you truly enjoy writing it comes down to a basic idea that you are spending time at something that is essentially just giving away information – for free!
Saying that, there are good reasons to blog.
Blogging gives you a chance to show your audience that you are a trust-worthy expert who believes in communication - in other words, a chance for you to be seen as a trusted resource. But that’s not all, there are many other benefits. The Search Engine Optimization (SEO) value alone is reason enough to start a real estate blog. Blogging is also a great lead generator and a wide open opportunity.
A blog is not only a great way to get good fresh content up online to attract google, but it’s a great venue to impart current information to your clients, that might not fit logically else where on your site. I think of a blog more as a newsletter or newspaper than web content.
Time Commitment of Blogging
Blogging can be time consuming. There are actually lots of ways to help offset that time commitment. Imagine someone called you and wanted you to speak about your business in front group of hundreds or even thousands of potential clients. As a real estate agent, you would probably jump at the opportunity. The time it would take to write your speech would be well worth it. With all marketing, there is a cost, the return on investment for blogging can make it all worth it.
Questioning your Writing skills?
Blogging isn’t necessarily about being the world’s greatest writer. Instead, it’s about being able to communicate with your audience. It’s about finding your voice and using your own style to speak with your audience. If you don’t feel you have the skills or time, there are plenty of ideas to help offset the task of keeping your blog updated.
Ghost Writers: Good copywriters can write to emulate your voice. They have the added benefit of being able to effectively work in the correct keyword density that help makes the Search Engines happy.
Imaginations Everything has a great blog writing service. For as little as $15/blog post, we can keep your content current easily, all the while writing about your market, with your voice. Contact us and we can show you samples of our ghost writing work.
Vendor or Preferred Partners: Your preferred partners are a great resource to help add content to your blog. I am sure your mortgage broker or local handy man would love the opportunity to contribute to your blog in exchange for free advertising. Business Owners, elected officials, school board members, etc. are also great resources to pull from. But make it easy on them. Provide them with a list of questions that they can easily answer.
Where Do I Start?
Avoid the temptation of simply going to WordPress.com or Blogger.com and creating your blog. This provides little SEO value and can get you started in the wrong direction. Instead, find a solution that gives you total control. For example, with our hosting plan, there is an easy way to add a wordpress blog to your domain. Wordpress is a great blogging platform, there are many free templates, widgets an other tools to help you grow your blog. The platform is also easy to use.
Check out our resources section for links to wordpress templates and plug in’s.
Real estate agents are always taught to offer value to their prospects and clients. When it comes to a real estate website, that value comes in the form of MLS search tools, reports, exclusive market data, compelling offers, and so on.
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Over the past few years of working with Real Estate Agents all across the US and Canada, I’ve been part of many a discussion around target, or niche marketing. Most realtors are reluctant to limit themselves to a specific niche on their website… feeling that a larger net cast will produce more fish.



The best way to make your website user focused is to find out what your potential clients really want to know. You might think that as a professional, you already know this information but don’t be so sure about that.